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HomeUncategorizedHow to Optimise your E-commerce Platform with Google and Other Search Engines

How to Optimise your E-commerce Platform with Google and Other Search Engines

Let’s face it, online shopping is here to stay, and with the current Covid-19 pandemic pushing people to buy products from an online supplier, it is now more important than ever to optimise your website to be very prominent within Google searches. When the online consumer wishes to buy a product, they invariably search with Google, and most find just what they are looking for in the top 10-15 search results, so it is critical that your website is optimised for Google and other search engines.

Search Engine Optimisation

SEO for short, this is the art of boosting a website’s rankings when specific keyword searches are made, and this can take a while to work, but after a few weeks, you would notice a sharp rise in site traffic. Due to the ever-changing nature of the Internet, any SEO work would need to be ongoing, and with the right SEO company in your corner, you can expect to enjoy a steady stream of incoming web traffic.

Helping Google

Put it another way, you could have the very best products at affordable prices, and a great website, yet all of this is pointless if no one can find you online. Search engine optimisation makes your website very visible to Google, and their hidden algorithms can be understood by skilled SEO technicians, who can ensure that your Google rankings will improve greatly. As a quick test, you could type certain keywords into the Google search window and see exactly where your website is placed, and this will tell you the strength of your online presence. Here is some further reading on the benefits of digital marketing, which is recommended reading.

Keyword Insertion

One very effective way to improve a website’s rankings within a Google search is keyword insertion in all the right place; headings and subheadings, for example, and the SEO specialists have a way of finding out the most popular search terms, which they incorporate into their work. If you would like to explore the potential that search engine optimisation offers, search online for a leading Australian SEO agency, and they would first carry out an online audit to determine the strength of your online presence. The provider would then present you with a detailed digital marketing plan, and should you be in agreement, the work can begin.

Link-Building Services

Google recognises inbound and outbound links, and by posting many blogs that are linked to your website, you can drive traffic and also make your website more visible to Google. Outreach blogging is a very effective way to put inbound links onto the World Wide Web. If you would like to learn more about link-building services, search with Google for a leading Australian SEO agency, who can make you aware of the many SEO services they can perform. Here is a free content strategy guide, from the Australian government.

It costs nothing to make an enquiry, and the SEO agency have all the tools needed to drive high volumes of traffic to your website, and with a free online evaluation audit, you can maximise your exposure to the global market.

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